methodology
brands need strategy, and for strategy we need to find the ideals and motivations for that business idea.
the purpose gives us the way to manage a strong and valueble brand that provides great experiences for the stakeholders; and for that, everything must be aligned - the communication, personality, touchpoints, interactions.
brand purposes are discovered, not made.
diagnosis
business strategy, service design
branding
marketing plan
execution, brand management
design
strategic visual identity.
design for social media and campaigns.
websites, landing pages and platforms.